5 supermarket traps that aren't saving you money and tricks to avoid them

5 supermarket traps that aren't saving you money and tricks to avoid them

It will have happened to some of you at least once in your life: you entered the supermarket only to buy bread or some fruit and you went out with a full cart almost without realizing it.


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The supermarket is like a large playground where everyone seems to be freely at our disposal, ready to satisfy us and make us happy. Until it's time to get to the cashier and open your wallet. Here the game ends. And when we are about to pay maybe we are already regretting some products put in the cart in a hurry and without thinking too much.




Is the fault only ours? Maybe not. In fact the sales strategies implemented by companies play a fundamental role in influencing our purchasing choices and our behavior on the shelves.

Yet it would be enough to know a little better the strategies implemented by supermarkets to avoid them, to buy less and better and to save. In short, let's not be satisfied with being the pawns of a consumption system that would like to push us to buy more and more. The conscious choice is always and only ours.

Here are the main ones Supermarket "traps": they are nothing more than very well studied sales strategies.

Index

Pleasant scents

Enter the supermarket and you are immediately greeted by the good aroma of freshly baked bread and when you go to the detergents or beauty products department you are immediately attracted by that good clean scent which invites you to buy something new. Taking advantage of the sensitivity of our sense of smell is a real sales technique. Let us not be fooled.

Hidden products

But where will the salt in the supermarket ever be? And when we look for baking soda, why is it never in the same place? Some of the more mundane products at times they seem unobtainable or they are very far from each other. In this way we find ourselves forced to turn between numerous shelves to go in search of what we really need. A situation in which it is easy to fall into temptation and buy something more.

Shelf positions

It is certainly no coincidence that the products of the best-known brands or that attract customers the most are positioned on the shelves themselves. at the height of our eyes. If you want to save money, try looking towards the lower shelves. You will most likely find similar products that cost less. And what about anything that people like children? Of course it is positioned at their height, like chocolates and candies at the checkout.



Attractive offers

Are the products on offer really affordable? This is not always the case. The discounted price of the product itself may seem cheap, but a little further along the shelves you may find similar merchandise that is not discounted and in any case with a better price. Always check the quality / quantity / price ratio of the products that interest you before deciding what to buy.

Dimensions of the trolleys

Over the years, the size of some supermarket trolleys has grown. Because? The reason is very simple: the bigger the cart, the more we tend to fill it. For some people, if the cart is not full, it means that the shopping is not finished yet. Author Martin Lindstrom addressed this topic in the book “Brandwashed”, where he analyzes the tricks that companies use to force us to buy. If our shopping concerns only a few products, we forget the cart and choose the basket.

The solution to escape the traps of supermarkets

As citizens and consumers do we really have to surrender to being victims of the tricks to sell put in place by companies? Of course not! However, we can do the shopping in an advantageous way with a little attention. Here are some tips to avoid the classic supermarket traps.

Shopping list

We compile the shopping list before we leave the house and stick to putting only what we really need in the cart. There shopping list it is essential to buy intelligently and to avoid wasting both food and money.

Time is precious

We try to reach directly and only the departments where the products we need are found without wasting time to wander around and without letting ourselves be too attracted by offers.



Beware of hunger

We try to avoid shopping when we are hungry, so as not to risk filling the cart with food that we don't really need.

We evaluate the offers

We try not to limit ourselves to the offers on the supermarket flyers when we do the shopping. There may be cheaper products in that store or other supermarkets.

A different expense

Let's change the way we shop: there are not only supermarkets but also the village and neighborhood food shops (which are not always as expensive as we think), the markets, the fair trade shops and the solidarity buying groups.

Have you already changed your way of shopping? What are your tricks for one smart spending?

Read also:

  • FOOD WASTE: FRANCE OBLIGATES SUPERMARKETS WITH A LAW TO DONATE ADVANCED FOOD
  • 10 SHOPS AND SUPERMARKETS THAT EVERYONE WOULD LIKE TO HAVE AT HOME
  • SOLIDARITY PURCHASE GROUPS: THIS IS WHY WE LOVE THOSE WHO MAKE A CONSCIOUS AND SHARED SHOPPING
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