Zero-kilometer markets, the first regulation was born in Modena to protect producers and consumers.
Don't store avocado like this: it's dangerousZero-kilometer markets, Comes from Modena il first regulation to ensure transparency for consumers who choose careful and conscious shopping, as well as to encourage a real one relationship economy. The regulation for zero-kilometer agricultural markets has been approved by the Modena City Council on 18 July.
The approval of the regulation led to a open confrontation among the councilors, who evaluated the opportunity to create a zero-kilometer market in each district, so as not to make the sales points of the supermarkets. An important reflection was also born on some "labels", such as "Product at zero kilometers", "Organic" and "Short supply chain". Without safeguards and controls, such wording can turn into a clever way to attract consumers.
The comparison led to the birth of a regulation that can support, protecting both producers and consumers, thebiological agriculture, the short supply chain, the price transparency and local products. The zero-kilometer markets will also contribute to spreading greater awareness among citizens regarding the choice of healthier food.
The advisers highlighted the usefulness of zero-kilometer markets for all those who do not wish or cannot step away too much from home to go shopping. They also stressed theeducational aspect of zero-kilometer markets. Especially younger consumers will be able to get to know, thanks to them, local and seasonal products. These are knowledge that are by no means taken for granted nowadays.
The initiative promotes local economic development andsolidarity economy, as well as encouragingcity agriculture. Producers will have to provide buyers with precise information on price and provenance really at zero kilometers of food. You will be required to reduce packaging used for the eventual packaging of goods, or to resort to alternatives with low environmental impact. In general, zero-kilometer markets they will have to contribute to the reduction of waste.
The zero-kilometer markets - as stated by the Councilor for Economic Policies of the Municipality of Modena Stefano Prampolini - develop new economies, moments of social cohesion and educational, with the creation of a connection between city and countryside, between place of production and consumption, favoring a relationship of direct relationship between those who cultivate and those who buy agricultural products.
Marta Albè
Read also:
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- Km zero agriculture: the advantages of shopping at the farmer
