Cubs Marketing Department Playing with Fire
Maybe, it's the way the Bud Light Bleachers have been marketed over the last three decades.

April 1, 2011: Aisle 233, Row 8, Seat 110
I turned 41 on April 1 and I can't think of a better birthday present than the one my wife, Denise, gave me this year - three tickets to this year's Opening Day game between the Cubs and Pittsburgh Pirates at Wrigley Field.
