April 26, 2011: Aisle 313, Row 1, Seat 101

By Chris Rewers on Thursday, May 5, 2011

In my visits to Wrigley Field in recent years, I have enjoyed a wide variety of vantage points.

I had the pleasure of watching the great Greg Maddux pitch from a second-row club box seat. I've also sat in the field boxes, terrace boxes, terrace reserved seats, and upper deck boxes - behind home plate and down both lines. I've even watched a couple games from rooftops across the street. But I had not sat in the bleachers since 2004 - two years before the seating area was renovated and named the "Bud Light Bleachers."

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Cubs Marketing Department Playing with Fire

By Chris Rewers on Sunday, May 1, 2011

Maybe, it's the way the Bud Light Bleachers have been marketed over the last three decades.

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Bleacher Bum B.S.

By Beachwood Reporter on Thursday, April 29, 2010

"Marlon Byrd has become a fan favorite in his first few weeks as a Cub, and has been trading salaams with the bleacher bums before every game," Paul Sullivan writes in the Tribune.

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A Rant Against The Bud Light Bleachers

By JCB on Thursday, March 30, 2006

Say What?!?

Well, there is going to be a lot of indignation over the Wrigley Field bleachers being knighted the Bud Light Bleachers. That's right, friends, Anheuser-Busch has sent its marketing gallantry out from St. Louis abroad to conquer and pillage, and the Wrigley Field bleachers are officially plunder. The press release has been issued. Expect lots of indignation, that's for sure, and I'm writing now to say one thing: it's righteous indignation.

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Sincerely, JCB

I founded Agony & Ivy about five years ago for two reasons. First...

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